The Macallan, a Scotch whiskey manufacturer and, by most accounts, the world's most desired whisky brand, has announced the launch of a new "oldest whisky ever" (in ageing time spent in cask, not age of the bottle). However, distillers have control over the amount of time a whiskey is kept, and as interest in Scotch has grown, manufacturers have dug into their vaults to establish a new kind of record: older and older releases. While these record sales generate significant attention, once bottles reach the auction market, the distillery often loses control of their pricing. The value of rare and valuable whiskey has soared in recent years, with bottle prices reaching over USD 2 million. The first hand symbolises the distillery's workforce in 1940, the second hand represents former chairman Allan Shiach, and the third hand represents the distillery's current master whiskey maker Kirsteen Campbell. A bronze-cast figure with three hands cradles the hand-blown glass jar. Equally remarkable is the decanter in which the scotch is served. Its flavour profile mixes a variety of characteristics, including dark chocolate, peat, and ginger, and it has a slight smokey undertone that is undeniably the distillery's work. The single malt developed a beautiful caramel colour over the following 81 years. The Reach was put into a sherry barrel for the first time in 1940.
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